Truth Tree -

Leadership transitions can spark uncertainty across a school community—but they’re also a chance for your marketing and enrollment team to step up, stand out, and show exactly how essential your work is to the school’s future. 

Truth Tree -

Communication is a driving force in families’ search for schools. A school that delivers relevant, personalized, and engaging messages on all its platforms is well-positioned to attract and retain its ideal students. Assess the current health of your communication plan to see how well families engage with your messages, then elevate your platforms with artificial intelligence. 

Truth Tree -

Maximize your enrollment yield with these data-driven digital marketing tactics. Learn how to personalize communication, leverage social media insights, and create targeted campaigns to connect with accepted students and drive enrollment this year.

Saddlerock Strategies -

Hi, it's Miriam. Welcome back to the At Work Tune Up, your insider’s playbook with practical, quick, tips on how to improve your team dynamics, keeping things healthy and productive at work.We spend a lot of time at work. We should love what we do.Integrate - This week's tip for your toolboxDon't be afraid of conflict conversations. Allow yourself and your team to walk right into them. When done right, it's not personal; unpacking and exploring different approaches to our work helps us move our work forward. Watch this 2 minute video to see how Patrick Lencioni describes the Conflict Continuum and how valuable it is. If conflict conversations are not happening - if people are too nice - mine for conflict so that it happens. How do we do tha

Truth Tree -

When Jason Smith arrived as the new Head of School at The International School of Arizona, the school was in deficit with declining enrollment. Having exposure to Truth Tree from his previous role at another school, Jason sought out their expertise in digital marketing to turn things around. By leveraging Truth Tree's expertise in digital marketing, International School of Arizona was able to attract more right-fit families, boost overall enrollment, and improve the school's overall financial health.

Truth Tree -

Understanding the intentions of parents searching for a school online is crucial if your school wants to attract more students. 

In this article, you'll gain valuable insights into the minds of parent searchers and discover how to tailor your school's online presence to meet their needs and drive enrollment.

Truth Tree -

We see it all the time. “Hidden gems” have all the right things in place EXCEPT the digital visibility within their target market. So when will “hidden gems” become “gems”?

Saddlerock Strategies -

The Beyond the Tour newsletter is the bi-weekly enrollment email that arrives in your inbox with:

• Practical tips for you to get better at what you do; 
• A podcast or article for you to look at your work differently;
• Events for you to know about, participate in, and learn. 

LifeStream Digital Innovations, LLC -

Anne Sullivan, the founder and CEO of LifeStream Digital Innovations, LLC, is aiming to use her product to help people create digital scrapbooks and use them to make portfolios for school applications. Sullivan’s company was included in Westchester County’s Element 46 Tech Accelerator program, a 12-week program leading to a presentation for potential investors on Nov. 15 in White Plains. 

Truth Tree -

A private school's most crucial marketing tool is its website. That is why the user experience #UX is pretty significant. In this video, Truth Tree's President, Trevor Waddington, will discuss:

✔️ The importance of a remarkable user experience for school websites
✔️ The 4 key elements of a school's website experience
✔️ School-specific strategies to create a remarkable experience, including very specific action items
✔️ One incredible tool to help you determine how UX-alicious your admission pages present.

Don't let your admissions pages be a barrier between you and prospective families. 

Truth Tree -

Marketing a private school means you should always be learning how to do it better. If you are new to your role or if you consider yourself an industry pro, the constant change and development within the marketing world is fast! This guide will showcase how to reach the right-fit families for optimum results.

What are you waiting for? Dive into the 9 steps to better your school's enrollment. 

Truth Tree -

Your habits set you apart from those around you. How do those impact your school? This article outlines 8 habits that could help you elevate your school. How many of these come naturally to you? 

Enhance your performance, drive better outcomes for your school, and stay ahead in a rapidly evolving field. 

Truth Tree -

Many schools, despite their excellent programs and offerings, struggle to stand out in a crowded market and thus, remain “best-kept secrets” or hidden gems. Understanding the reasons behind this status is crucial for schools looking to increase their visibility and attract more students.

To uncover the full insights, boost your school's visibility, and embark on the journey from “hidden gem” to “gem”, check out this article written by Liz Zweigle. 

Sidenote: Liz is a former marketing and admissions director who has now talked with close to 100 schools that classify themselves as “hidden gems”. Only a handful are brave enough to do something about it.

Truth Tree -

Where should you focus your marketing efforts? Find out today. Our quick assessment will help you determine the digital marketing focus to maximize your school's enrollment goals.

Truth Tree -

We are seeing it more and more.. kids have sway in where they'll be enrolled for school. 

Marketing to prospective students is a crucial step in your enrollment growth. By understanding your target audience, crafting compelling messages, and using specific marketing channels, you can attract more students to further build a thriving school community.

In this article, you'll learn the why and how to be top-of-mind for potential students.

Insight Guide -

The new AISAP Marketplace is the go-to solution for members to find the best possible solutions to help them do their job. If you're a supplier, take just 5 mins to watch this video and gain all the tips and tricks you need to get the most possible leads and brand awareness from your listing.