Ads Are Great at One Thing (and It’s Not Enrollments)

Ads are great at making introductions, but it’s a tall order for a school ad to close the deal in one click. Prospective families research schools months or even years in advance. It takes multiple touchpoints to build the trust and authority needed to guide them toward enrollment. If you're only tracking conversions, you're missing the full story.

Want to see what metric really shows ad effectiveness? Read the full post.

Changes in School Leadership: Highlighting Your Team’s Value

Leadership transitions can spark uncertainty across a school community—but they’re also a chance for your marketing and enrollment team to step up, stand out, and show exactly how essential your work is to the school’s future. 

At Work Tune Up

Hi, it's Miriam. Welcome back to the At Work Tune Up, your insider’s playbook with practical, quick, tips on how to improve your team dynamics, keeping things healthy and productive at work.We spend a lot of time at work. We should love what we do.Integrate - This week's tip for your toolboxDon't be afraid of conflict conversations. Allow yourself and your team to walk right into them. When done right, it's not personal; unpacking and exploring different approaches to our work helps us move our work forward. Watch this 2 minute video to see how Patrick Lencioni describes the Conflict Continuum and how valuable it is. If conflict conversations are not happening - if people are too nice - mine for conflict so that it happens. How do we do tha

Beyond the Tour

The Beyond the Tour newsletter is the bi-weekly enrollment email that arrives in your inbox with:

• Practical tips for you to get better at what you do; 
• A podcast or article for you to look at your work differently;
• Events for you to know about, participate in, and learn. 

Rye Brook Resident’s Tech Startup Looks to Make Applications Easy

Anne Sullivan, the founder and CEO of LifeStream Digital Innovations, LLC, is aiming to use her product to help people create digital scrapbooks and use them to make portfolios for school applications. Sullivan’s company was included in Westchester County’s Element 46 Tech Accelerator program, a 12-week program leading to a presentation for potential investors on Nov. 15 in White Plains. 

How To: Optimize Admission Pages for Remarkable Customer Experience

A private school's most crucial marketing tool is its website. That is why the user experience #UX is pretty significant. In this video, Truth Tree's President, Trevor Waddington, will discuss:

✔️ The importance of a remarkable user experience for school websites
✔️ The 4 key elements of a school's website experience
✔️ School-specific strategies to create a remarkable experience, including very specific action items
✔️ One incredible tool to help you determine how UX-alicious your admission pages present.

Don't let your admissions pages be a barrier between you and prospective families. 

AISAP Marketplace Supplier Overview

The new AISAP Marketplace is the go-to solution for members to find the best possible solutions to help them do their job. If you're a supplier, take just 5 mins to watch this video and gain all the tips and tricks you need to get the most possible leads and brand awareness from your listing.