The 5 Intentions of a Parent Searching for a School Online
Posted by Missy124 days ago
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Admissions Professionals *
Admission Software & Technology
71
Applicant Tracking
34
Enrollment Management
59
Financial Aid Management
15
Interview Scheduling
9
Online Applications
42
Analytics & Data Services
67
Applicant Data Analysis
62
Demographic Analysis
39
Market Research
53
Trend Forecasting
43
Yield Prediction
23
Community Engagement & Partnerships
6
Community Outreach
6
Educational Collaboratives
1
Local Business Partnerships
1
Parent-Teacher Organizations
2
Service Learning Opportunities
1
Curriculum & Instruction
14
Assessment & Evaluation
7
Curriculum Design
9
Educational Technology
8
Instructional Coaching
5
Professional Development
12
Diversity, Equity, and Inclusion (DEI)
7
DEI Audits & Assessments
6
DEI Consulting
7
DEI Policy Development
6
DEI Retention Strategies
7
DEI Training & Workshops
5
Educational Consultants
18
Application Strategies
17
Financial Aid Advising
8
Interview Preparation
9
Portfolio Development
6
School Selection Guidance
11
Financial Aid & Scholarship Services
10
Award Disbursement
8
Compliance Reporting
8
Family Financial Assessment
5
Scholarship Administration
9
Fundraising & Development
4
Annual Fund Management
2
Capital Campaign Support
2
Donor Relations
1
Fundraising Strategy
3
Grant Writing
1
Human Resources & Staffing
10
HR Consulting
2
HR Policy Development
2
Performance Management
5
Staff Recruitment
5
Training & Development
8
Legal & Compliance Services
5
Contract Review
4
Dispute Resolution
4
Education Law Consultation
4
Regulatory Compliance
4
Risk Management
5
Marketing & Communications
59
Branding & Messaging
45
Digital Ecosystem & Conversion Optimization
2
Digital Marketing
1
Enrollment Marketing
8
Multi-Touch Campaigns
2
Show More (5)
Print & Digital Materials
42
Promotional Products (Swag)
1
Public Relations
14
Social Media Management
32
Targeted Outreach
42
Show Less (5)
Professional Development & Training
39
Admissions Workshops
35
Enrollment Trends
23
Ethics & Best Practices
25
Leadership Training
21
Online Courses
31
School Infrastructure & Support
25
Facilities Planning & Management
11
Food & Nutrition Services
7
Security & Safety Services
4
Technology Integration & Support
22
Transportation Services
3
Student Recruitment & Outreach
52
Application Events
13
Domestic Recruitment
48
International Recruitment
44
Open House Management
5
Virtual Tours & Events
15
Test Preparation Services
3
Entrance Exam Tutoring
3
Group Classes & Workshops
2
ISEE Preparation
2
SSAT Preparation
2
Test-taking Strategies
2
Corporate Values *
IDEA & ESG
3
Inclusion
0
Diversity
1
Equity
1
Accessibility
0
Environmental
1
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Social
0
Governance
1
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Category Selection:
Select any categories from those you have selected for your main listing. If you wish to include more categories, add them to your main listing first and after doing so, they will appear below.
Admissions Professionals *
Admission Software & Technology
71
Applicant Tracking
34
Enrollment Management
59
Financial Aid Management
15
Interview Scheduling
9
Online Applications
42
Analytics & Data Services
67
Applicant Data Analysis
62
Demographic Analysis
39
Market Research
53
Trend Forecasting
43
Yield Prediction
23
Community Engagement & Partnerships
6
Community Outreach
6
Educational Collaboratives
1
Local Business Partnerships
1
Parent-Teacher Organizations
2
Service Learning Opportunities
1
Curriculum & Instruction
14
Assessment & Evaluation
7
Curriculum Design
9
Educational Technology
8
Instructional Coaching
5
Professional Development
12
Diversity, Equity, and Inclusion (DEI)
7
DEI Audits & Assessments
6
DEI Consulting
7
DEI Policy Development
6
DEI Retention Strategies
7
DEI Training & Workshops
5
Educational Consultants
18
Application Strategies
17
Financial Aid Advising
8
Interview Preparation
9
Portfolio Development
6
School Selection Guidance
11
Financial Aid & Scholarship Services
10
Award Disbursement
8
Compliance Reporting
8
Family Financial Assessment
5
Scholarship Administration
9
Fundraising & Development
4
Annual Fund Management
2
Capital Campaign Support
2
Donor Relations
1
Fundraising Strategy
3
Grant Writing
1
Human Resources & Staffing
10
HR Consulting
2
HR Policy Development
2
Performance Management
5
Staff Recruitment
5
Training & Development
8
Legal & Compliance Services
5
Contract Review
4
Dispute Resolution
4
Education Law Consultation
4
Regulatory Compliance
4
Risk Management
5
Marketing & Communications
59
Branding & Messaging
45
Digital Ecosystem & Conversion Optimization
2
Digital Marketing
1
Enrollment Marketing
8
Multi-Touch Campaigns
2
Show More (5)
Print & Digital Materials
42
Promotional Products (Swag)
1
Public Relations
14
Social Media Management
32
Targeted Outreach
42
Show Less (5)
Professional Development & Training
39
Admissions Workshops
35
Enrollment Trends
23
Ethics & Best Practices
25
Leadership Training
21
Online Courses
31
School Infrastructure & Support
25
Facilities Planning & Management
11
Food & Nutrition Services
7
Security & Safety Services
4
Technology Integration & Support
22
Transportation Services
3
Student Recruitment & Outreach
52
Application Events
13
Domestic Recruitment
48
International Recruitment
44
Open House Management
5
Virtual Tours & Events
15
Test Preparation Services
3
Entrance Exam Tutoring
3
Group Classes & Workshops
2
ISEE Preparation
2
SSAT Preparation
2
Test-taking Strategies
2
Corporate Values *
IDEA & ESG
3
Inclusion
0
Diversity
1
Equity
1
Accessibility
0
Environmental
1
Show More (2)
Social
0
Governance
1
Show Less (2)
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Understanding the intentions of parents searching for a school online is crucial if your school wants to attract more students.
In this article, you'll gain valuable insights into the minds of parent searchers and discover how to tailor your school's online presence to meet their needs and drive enrollment.
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