The 5 Intentions of a Parent Searching for a School Online
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Branding & Messaging
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IDEA & ESG
3
Diversity
1
Governance
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Inclusion
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Environmental
1
Equity
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Show More (2)
Social
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Accessibility
0
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Admissions Professionals *
Test Preparation Services
3
Test-taking Strategies
2
Group Classes & Workshops
2
Entrance Exam Tutoring
3
SSAT Preparation
2
ISEE Preparation
2
Student Recruitment & Outreach
52
Virtual Tours & Events
14
Application Events
12
Domestic Recruitment
48
International Recruitment
43
Open House Management
5
Professional Development & Training
39
Ethics & Best Practices
23
Online Courses
30
Enrollment Trends
21
Leadership Training
20
Admissions Workshops
34
Legal & Compliance Services
5
Risk Management
5
Education Law Consultation
4
Contract Review
4
Regulatory Compliance
4
Dispute Resolution
4
Diversity, Equity, and Inclusion (DEI)
7
DEI Consulting
7
DEI Training & Workshops
5
DEI Retention Strategies
7
DEI Audits & Assessments
6
DEI Policy Development
6
Financial Aid & Scholarship Services
10
Scholarship Administration
9
Award Disbursement
8
Compliance Reporting
8
Family Financial Assessment
5
Analytics & Data Services
67
Demographic Analysis
36
Yield Prediction
20
Market Research
50
Trend Forecasting
38
Applicant Data Analysis
62
Admission Software & Technology
74
Applicant Tracking
35
Interview Scheduling
10
Enrollment Management
61
Financial Aid Management
14
Online Applications
39
School Infrastructure & Support
25
Transportation Services
3
Security & Safety Services
5
Facilities Planning & Management
11
Food & Nutrition Services
7
Technology Integration & Support
21
Community Engagement & Partnerships
5
Educational Collaboratives
1
Community Outreach
5
Service Learning Opportunities
1
Local Business Partnerships
1
Parent-Teacher Organizations
2
Educational Consultants
19
Interview Preparation
9
Portfolio Development
6
Application Strategies
18
School Selection Guidance
13
Financial Aid Advising
8
Marketing & Communications
63
Targeted Outreach
43
Design Services
1
Digital Ecosystem & Conversion Optimization
3
Multi-Touch Campaigns
3
Social Media Management
31
Show More (6)
Branding & Messaging
46
Digital Marketing
1
Enrollment Marketing
11
Promotional Products (Swag)
1
Public Relations
12
Print & Digital Materials
38
Show Less (6)
Fundraising & Development
4
Fundraising Strategy
3
Donor Relations
1
Grant Writing
1
Capital Campaign Support
2
Annual Fund Management
2
Human Resources & Staffing
9
HR Consulting
2
Performance Management
4
Training & Development
7
Staff Recruitment
5
HR Policy Development
2
Curriculum & Instruction
14
Educational Technology
8
Curriculum Design
9
Professional Development
12
Assessment & Evaluation
7
Instructional Coaching
5
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3
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Understanding the intentions of parents searching for a school online is crucial if your school wants to attract more students.
In this article, you'll gain valuable insights into the minds of parent searchers and discover how to tailor your school's online presence to meet their needs and drive enrollment.
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