Hidden Gems vs Gems: Why Some Schools Remain "Best Kept Secrets"
Posted by Missy S.Truth Tree
271 days ago
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School Selection Guidance
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Compliance Reporting
Family Financial Assessment
Scholarship Administration
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Capital Campaign Support
Donor Relations
Fundraising Strategy
Grant Writing
Human Resources & Staffing
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HR Policy Development
Performance Management
Staff Recruitment
Training & Development
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Technology Integration & Support
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Domestic Recruitment
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Group Classes & Workshops
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SSAT Preparation
Test-taking Strategies
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Back
Truth Tree
Many schools, despite their excellent programs and offerings, struggle to stand out in a crowded market and thus, remain “best-kept secrets” or hidden gems. Understanding the reasons behind this status is crucial for schools looking to increase their visibility and attract more students.
To uncover the full insights, boost your school's visibility, and embark on the journey from “hidden gem” to “gem”, check out this article written by Liz Zweigle.
Sidenote: Liz is a former marketing and admissions director who has now talked with close to 100 schools that classify themselves as “hidden gems”. Only a handful are brave enough to do something about it.
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