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Search Engine Marketing (SEM)

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Search & Display Ads
When you see Google Ads for schools, you’re looking at search engine marketing (SEM), aka pay-per-click (PPC) marketing, in action.

SEM engages prospective families who are actively searching for a school like yours.

Utilizing powerful search platforms like Google and Microsoft enables your school to get more online visibility and attract more targeted traffic to your website.

We can then use your best-performing ad content to target families through display ads on websites they visit and YouTube. These ads are grouped and delivered to targeted audiences based on identified market personas.

When it comes to enrollment marketing, we understand that every dollar counts for schools, which is why our SEM/PPC services are designed to maximize ROI and deliver measurable results.

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